My name is Ruan Qiuyue, and I’m a second-generation owner of a Printed Label Manufacturers. Many salespeople have worked in this industry for 20 years without ever receiving a gift from a customer. I’ve only been in the business for 2 years, and this Mid-Autumn Festival, two clients sent me gifts one after another.
One customer described me this way: “Ruan Qiuyue isn’t just customer service—she’s a professional and caring consultant who explains everything in detail and confirms every single point with you.”
Client No. 1: Ms. Pang from a Shanghai-based premium fashion brand — this is her second time sending a gift
The first time she sent a gift was right after our first order was completed. The care labels were produced strictly according to the artwork Ms. Pang had confirmed, and the quality was flawless. The only thing she felt was slightly imperfect was that the text was a bit small — and honestly, that wasn’t even my responsibility. But I still took the initiative to arrange a remake for her. Ms. Pang was deeply touched, and she specially picked out Shanghai specialties for my kids: the famous White Rabbit Creamy Candies, plus a mascot plush toy.
My child said happily, “Mom, your customer is so nice. I won’t keep bothering you while you’re at work anymore.”
The second time, I honestly felt a little embarrassed. By all logic, with Mid-Autumn Festival approaching and her placing orders, it should have been me sending a gift to express my appreciation. Instead, once again, it was Ms. Pang who “made the first move” and sent the gift to me.
Delivering good quality printed Labels after getting paid is the most basic guarantee — it’s simply what we’re supposed to do. Meeting a “wonderful customer” like this who even gives you an “extra reward” — “moved” really isn’t a big enough word for it.
Client No. 2: A client from Fujian who runs a designer fashion brand — also her second time sending a gift
The first time, if I remember correctly, was about 3 months after we started working together. What left a deep impression: that evening, past 8 p.m., I received the tracking number she sent me. I was truly surprised and delighted.
When the gift arrived, I excitedly carried the box of pastries from the office all the way to the workshop, sharing the joy with my colleagues, telling everyone I met, “This is from my customer!” This happiness also belongs to my colleagues — they’ll remember this warmth too, and it motivates us even more to obsess over quality.
This is probably the best interpretation of Mr. Zhang’s words: a factory can only earn decent and dignified money when it has skills that others can’t take away.
Courtesy demands reciprocity: I also prepared gifts for my long-term clients
Not a uniform, assembly-line box of mooncakes. If I’m working directly with the business owner, I give a book — Be a Screw That Never Comes Loose; if the client has kids, I pick out some healthy snacks. But every gift includes a handwritten postcard, on which I write one thing about that client that has left the deepest impression on me.
One client even posted it on her WeChat Moments:
Although we’ve never met in person,
I’ve gladly accepted this beautiful blessing.
In an era of copy-paste with keyboards,
the feeling of being “specially remembered”
is irreplaceable.
My approach may seem a little “old-fashioned” — instead of using AI to copy and paste, I write everything by hand. Whether or not you put your heart into it, the client can feel it. Just like the work notes I write — they’re all real records, and I firmly believe that authenticity is power.
If you’re not satisfied with your current printed labels, give Ruan Qiuyue a try. Once you’ve done one order of printed labels with Jiachen, you’ll never want to take a chance with a second supplier.———————
If you would like to know more about Ruan Qiuyue, you can follow her Facebook account