Category: Cases

A client sent me two photos of fabric label samples and asked if we could make “glow-in-the-dark wash care labels.” After a phone call, we realized what she actually wanted was a fluorescent anti-counterfeit wash care label — one where the base fabric shows a fluorescent color under a UV/blue light, revealing hidden anti-counterfeit patterns.…

My phone battery lasts longer and longer these days. One charge now easily lasts two or three days. It’s not that batteries have improved. It’s that I barely get a chance to pick up my phone — except when talking to customers. Sometimes I even miss replying to their messages in time. I’ve been desperately…

I originally intended to share a more interesting case study about care labels today, but I’m simply too exhausted; I’ll write about it another time. This morning, I personally oversaw the production of a satin care label. It involved four colors and measured a tiny 1 x 3.3 cm, yet the content was complex. The…

I received an inquiry today that started right off the bat with: “How much do care labels cost? (Photo) For example, for a satin label like this.” My ideal clients aren’t the type who only look at the price tag. Our factory didn’t survive by churning out shoddy goods or engaging in a race to…

Texas is famous for three things, and Whataburger is one of them. The plush toys associated with Whataburger are global best-sellers, and our factory supplies the 4 million wash care labels used on them. The best proof of quality is repeat business; clients wouldn’t entrust such large-volume, high-standard export orders to us if our quality…

That’s just how clients are: even when they’ve decided to have their wash care labels custom-made at our factory, they still want to see if there’s any room to negotiate the price—especially if our quote is higher than what their previous supplier charged. Mr. Chen found us online two months ago and has already placed…

A customer said, “As long as I need fabric labels, I’ll only have you make them. You’re incredibly reliable.” Many salespeople may never hear a compliment like this even after 20 years in the business, yet Ruan Qiuyue received it in less than two years. After receiving such high praise from a customer, there’s no…

At our factory, whenever a client is undecided between two or three options regarding production processes or materials during the sample development stage for clothing care labels, we don’t make them choose—we simply produce samples for all the options. That is exactly what happened with these two wash care labels. From the samples I provided,…

At 10:30 last night, I was surprised to receive an inquiry call from a peer in the wash care labels industry. Upon hearing that the caller was a peer, I had no interest in providing a quote. Our wash care label factory is already working overtime—even on Sundays—just to handle our own orders; we simply…

People often assume that excellent service is the exclusive domain of the service industry, but I believe the manufacturing sector needs to deliver great service, too. During my time in sales, I’ve noticed that many of the people responsible for purchasing wash care labels and woven tags are newcomers who are unfamiliar with the products.…