Author: ruanqiuyue
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A nail-biting journey: Producing 1cm satin care labels without a prototype at the client’s request. cases 11
I originally intended to share a more interesting case study about care labels today, but I’m simply too exhausted; I’ll write about it another time. This morning, I personally oversaw the production of a satin care label. It involved four colors and measured a tiny 1 x 3.3 cm, yet the content was complex. The…
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If the first thing they ask is the price of satin care labels, they likely won’t become a client.cases 10
I received an inquiry today that started right off the bat with: “How much do care labels cost? (Photo) For example, for a satin label like this.” My ideal clients aren’t the type who only look at the price tag. Our factory didn’t survive by churning out shoddy goods or engaging in a race to…
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Producing fabric labels: I don’t fear high client standards—I fear having no standards at all.blog 7
To be honest, I’m not exactly thrilled about spending my days buried in the workshop, cutting printed fabric labels. After all, my primary role is promotion—getting our factory noticed by clients who need high-quality fabric labels. Spending the whole day on this task leaves me almost no time for marketing. But I have no choice;…
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An export order for 4 million care labels serves as the ultimate validation of quality for Ruan Qiuyue Label Factory.cases 9
Texas is famous for three things, and Whataburger is one of them. The plush toys associated with Whataburger are global best-sellers, and our factory supplies the 4 million wash care labels used on them. The best proof of quality is repeat business; clients wouldn’t entrust such large-volume, high-standard export orders to us if our quality…
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What sets Ruan Qiuyue apart from other suppliers when sourcing wash care labels? cases 8
That’s just how clients are: even when they’ve decided to have their wash care labels custom-made at our factory, they still want to see if there’s any room to negotiate the price—especially if our quote is higher than what their previous supplier charged. Mr. Chen found us online two months ago and has already placed…
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To produce high-quality wash care labels, you need not only a skilled color matcher but—even more importantly—a thorough mastery of the artwork and technical specifications yourself.blog 6
When Teacher Zhang visited our factory to help with planning, he was surprised to find that the crucial step of creating the artwork for our complex, multi-colored gradient wash care labels was being handled by an external publishing company. He strongly advised us to master this core technology in-house. Coincidentally, my computer was infested by…
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As long as I need fabric labels, I’ll only have you make them. You’re incredibly reliable. cases 7
A customer said, “As long as I need fabric labels, I’ll only have you make them. You’re incredibly reliable.” Many salespeople may never hear a compliment like this even after 20 years in the business, yet Ruan Qiuyue received it in less than two years. After receiving such high praise from a customer, there’s no…
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Struggling to choose a care label? Simply compare two samples and finalize the version.case 6
At our factory, whenever a client is undecided between two or three options regarding production processes or materials during the sample development stage for clothing care labels, we don’t make them choose—we simply produce samples for all the options. That is exactly what happened with these two wash care labels. From the samples I provided,…
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Technical knowledge is an essential skill for an outstanding care label sales representative.blog 5
Many people say that as the future successor of the wash care label factory, I don’t need to learn everything—I just need to handle the sales side of things well. But how can I handle sales effectively if I don’t understand the product? Ruan Qiuyue refuses to take that approach.99% of salespeople are ignorant in…
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Rather incur higher costs for care labels than ever betray our customers’ trust.blog 4
While conducting a routine inspection of the workshop this morning, I happened to run into the order coordinator and the technician; they were anxious because the printing plate for a rush order of wash care labels was missing some content. That is the nature of production—unexpected issues always arise. We had already produced a sample…